LAND LEASE COMMUNITIES
It makes you ready for the modern home owner.
Today's over 50s buyers expect a resort lifestyle and the digital experience to match. Pluss gives your land lease communities a branded app that sells the lifestyle, connects homeowners, and grows with every new community you open.
Trusted by leading land lease operators across Australia , including GemLife, Botanica and AHC.
82%
WEEKLY HOMEOWNER ENGAGEMENT AT GEMLIFE
“What’s stood out is the collaborative approach. Pluss have been incredibly responsive and open to feedback, based on how residents are actually using it day to day.”
Manuel Lang, Chief Commercial Officer, GemLife
Sound familiar?
Three things land lease operators tell us in almost every first conversation.
“Our buyers expect a resort experience before they've even moved in.”
It makes for a good conversation.
Your branded app becomes part of the sales story, giving prospects a taste of community life from the first enquiry.
“Our homeowners are spread across a big site, and news still travels by noticeboard.”
It makes large communities feel closer.
News, events, groups and bookings keep homeowners connected, even when they live streets apart.
“We're opening two new communities next year and starting comms from scratch each time.”
It makes scaling simpler.
Launch each new community from your template with Site Builder, so the brand and the experience arrive on day one.
BUILT FOR LAND LEASE
One app for the whole homeowner journey.
From the first sales enquiry to years of community life, Pluss connects the moving parts of a lifestyle resort in a single branded experience.
SALES & LIFESTYLE
An asset your sales team can sell with.
Land lease is a lifestyle purchase. The app is part of what your buyers are choosing, so it works as a sales tool, not just an operational one.
Showcase the events calendar and clubhouse life to prospects
Branded to your community, reinforcing the resort experience
A consistent story from display village to move in and beyond
CONNECTION & COMMUNITY
The social heart of the resort, in their pocket.
Active over 50s homeowners want to know what's on and who's going. Pluss puts the whole community calendar one tap away, with everything residents and your team post in one place.
Events, RSVPs and reminders for everything from aqua aerobics to happy hour
A single calendar everyone can see and trust
Community news and photos that reach everyone, instantly
RESIDENT LED COMMUNITY
It makes the community run itself.
Land lease communities are staff light by design. Pluss hands the day to day to the people who live there, so residents lead community life while your team keeps a light touch.
Residents publish their own events, news and photos
Everything can flow through approval first, so you stay in control without doing the work
Residents create and run their own groups and clubs
A thriving community with minimal staff overhead
AI CONTENT GENERATION
It makes a blank page the easy part.
Creating a steady stream of news, event listings and updates is one of the most time consuming parts of running a community. Pluss AI drafts it for you, with sourced imagery, ready to review and post.
Draft news posts, event descriptions and updates in seconds
Image sourcing built in, so posts look the part
A governance layer keeps every draft on brand and on tone, with approval before anything goes live
Available now in Pluss.
EVERYTHING INCLUDED
One platform. Every feature included.
53 features in one app, from community news to AI content drafting. Priced per community per month, with no per login pricing and no feature tiers. The full platform, every community, every time.
Community news
Push updates to every homeowner instantly, with read tracking.
Events & bookings
Calendar, RSVPs and activity bookings, all self service.
Surveys & feedback
Hear from homeowners before small issues grow.
Family access
Loved ones stay connected and reassured.
Maintenance requests
Logged, tracked and resolved without paper or phone tag.
Payments
Collect for events, services and extras, built in.
Groups & clubs
Resident run interest groups, organised in app.
Analytics
See what home owners actually engage with.
AI content drafting NEW
Draft news and events in seconds, on brand, with approval built in.
AND THE REST OF THE PLATFORM, ALL INCLUDED
Messaging, bookings, payments, maintenance, marketplace, analytics and more. Every feature, every community, no tiers.
Instant messaging
Urgent alerts
Forms builder
Visitor sign-in
Feedback & complaints
Document library
Stripe and card payments
and 30 more
Third party services
Multi-site publishing
HOW IT WORKS
Live in weeks, not years.
We brand it to you
Your community’s look, content and configuration, applied from a template with Site Builder.
We get you ready
Training, configuration, roles and what good looks like is all part of the onboarding
Home Owners come on board
With adoption of 80 to 90%, residents take to it quickly.
The community comes to life
News, events and bookings flow through one app, and you see exactly what's working.
WHY PLUSS
It makes the choice clear.
Plenty of platforms can send a notification. Here is what sets Pluss apart from a generic tool or building it yourself.
Adoption that happens
80 to 90% adoption, with 90% at Botanica and 82% at GemLife. An app nobody opens does nothing for your lifestyle promise.
A real sales asset
Branded to your community and built for the lifestyle you sell, so it works from the first display resort visit, not just after move in.
We build what you need
Need a capability that doesn't exist? We co-design and build it as a permanent feature. GemLife keeps shaping the platform with us. No other vendor does this.
Built to scale with you
All features, priced per community, no per login pricing. Site Builder launches each new community from your template on day one.
Working with Pluss gives us the flexibility to keep improving the platform as we learn what delivers the most value for homeowners.”
Manuel Lang, Chief Commercial Officer, GemLife
90% weekly engagement — Botanica
82% weekly engagement — GemLife
Trusted across 200+ communities
Opening a new community?
See how Site Builder launches your next resort with the app experience ready on day one.
See what Pluss can add to your land lease community. It makes a village.
A 30 minute demo, shaped around your resort.
COMMON QUESTIONS
What land lease operators ask us.
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Yes. Land lease residents are among the most digitally active in seniors living, and Pluss sees adoption of 80 to 90% across communities. The app is designed for older users, not retrofitted from a corporate tool.
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Completely. The app is branded to your community, so it reinforces the lifestyle you sell rather than looking like generic software.
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One platform with all features, priced per community per month. No per login pricing and no feature tiers.
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That's exactly what Site Builder is for. Each new community launches from your template, so the brand and experience are ready from day one and rollout is measured in weeks.
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We brand and configure the app, your team and homeowners are onboarded with training included, and you're live in weeks. Support comes from people who know this sector, in your timezone.