M by Montefiore brought its residents onto the app during Sydney's Covid lockdowns. Within two weeks, 80% of residents were using it.
What Montefiore needed
General Manager Client Experience Gabbie Budai wanted one app for the new Randwick community. Residents had to be able to message each other and staff, and find village activities and events.
The app also had to carry the M by Montefiore brand.
“From the very beginning we wanted to make sure the residents had a simple and easy way to communicate with each other and with staff. … It was important for us to find a product that matched our brand and values, something that was uniquely M by Montefiore.”
The setup
Montefiore chose the features for each group: residents, staff and the sales team. Each group sees its own version of the app. Residents open everything about the community on a phone or tablet.
“Pluss Communities were able to give us our own branded app which was important to us. We could pick and choose the features that met the needs of our residents, staff and sales team and we could design an app experience for each different type of user.”
The launch
The Montefiore team onboarded residents while Sydney was in lockdown. 80% of residents were on the app within two weeks. Residents now comment on posts and talk to each other in the app.
“The residents are providing lots of positive feedback about the M by Montefiore app and how easy it is to use. I love seeing all of the interaction and comments coming through in the app and seeing this new community thrive.”
Related pages
Book a 30 minute demo
See the app M by Montefiore residents use, and how a new community gets set up.
