Hyegrove case study

The mean resident age at Hyegrove is 80.9. Within months of opening, 89% of residents use the app every week, and so do 92% of residents aged 85 and over.

CommunityHyegrove, a retirement village in Willoughby, Sydney
OperatorFamily built and self operated
On Pluss sinceLate 2025
MeasuredOne quarter to mid 2026, 176 resident accounts

The figures

89%

Residents active in the last 7 days. 91% in the last 30 days.

92%

Residents aged 85 and over active in the last 7 days.

99%

Messages sent by residents, not staff. 1,768 of 1,794 in the quarter.

88%

Event registrations with attendance recorded, the highest of 54 communities Pluss benchmarks.

Hyegrove platform data to mid 2026, 176 resident accounts. Network comparison from the Pluss benchmark across 54 communities.

“That is really the essence of why we created the app in the first place. It is to get people out of their rooms and start interacting and start participating.”

Patrick AbolakianCEO, Hyegrove

Use by age

148 residents have a recorded age. The median is 80.4, and 37 residents are 85 or over. Weekly use is above 90% in every age band.

AgeResidentsActive in the last 7 days
Under 7519100%
75 to 794996%
80 to 844391%
85 and over3792%

How recently residents were active

Last activeResidentsShare of 176
Within 1 day13677%
Within 3 days15286%
Within 7 days15689%
Within 30 days16191%

What residents do in the app

  • Message each other. Residents sent 1,794 messages in the quarter. 880 went to groups and 914 were private.
  • Find and book events. Event pages had 19,920 views and 3,627 registrations.
  • Answer surveys. Residents gave 162 survey responses in the quarter.
  • Run their own groups. 23 groups were active in the quarter's data, and the live count is about 40. The resident committee has more than 100 members.
  • Bridge
  • Evening Bridge
  • Mahjong
  • Scrabble
  • U3A
  • Book Club
  • Classic Movie Club
  • Sewing
  • Writing Tanka poetry
  • Wine Club
  • Building A cocktail hour
  • Garden Club
  • Walking Group
  • Walkers for Coffee
  • Knit and Natter
  • Circle of Friends
  • Carers group

“We gave them a framework, and an app where they can communicate. And they have taken it upon themselves, because they want to, to live how they want to live, with their own groups and their own committees.”

Patrick AbolakianCEO, Hyegrove

Related pages

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